Clarity Digital has been appointed as the lead agency by the Girls' Schools Association (GSA) as it seeks to develop its MyDaughter brand, an online resource for parents. Clarity Digital's remit will include all strategic planning, reporting and traffic generation for the recently launched site. The GSA which represents 200 independent girls' schools developed the portal following research into how parents search for schools and their needs before, during and after the selection process. This resulted in the site which offers advice, support and forums on all aspects of raising girls.

Clarity Digital founder Jason Navon said; "The MyDaughter website is an innovative platform for the GSA to attract and engage with new parents for its member schools as well as providing an additional support channel for parents of existing pupils. I'm delighted that we've been tasked with leading the brand's strategic development and online growth."

Sheila Cooper, Executive Director of the GSA said; "We've a made a great start with the launch of the site and now want to increase the pace and really drive usage and interaction via the MyDaughter site. Clarity Digital are the ideal partner to give us the strategic leadership and planning we need to develop and grow the brand online."

Note to Editors

Clarity Digital Marketing Ltd commenced trading in December 2008. Initial clients are recruitment consultants Pitch, advertising agency Ward Lovett and digital agency Made Media. The agency offers a range of services including:

- Strategic planning & consultancy

- Reporting & analytics

- Supplier selection/management

For further information contact Jason Navon, Director (jason@clarity-digital.com) on 0121 370 7169. The website can be found at http://www.clarity-digital.com.



Author Information

Jason Navon
Clarity Digital Marketing Ltd