Pharmaceutical marketers are under even more pressure to get more bang for their buck from their marketing spend, and be able to justify it. This report explains the different methods being used such as ROI, promotional response models, econometrics and predictive algorithms and the pros and cons of the different approaches. There are step-by-step guidelines on successfully implementing these approaches for real and measurable results, and numerous case studies of actual pharma brands who have successfully navigated these waters, and what they did to measure and improve - and prove - bottom line return.

At the prestigious Florida State International Wine Competition this month, a new brand, Oak Leaf Vineyards from California, has won gold. With 84 wineries competing in Chardonnay category, only four received gold medals and Oak Leaf was the biggest bargain by far, at $1.97 suggested retail price in California and $2.97 in most other states.

"With the economy slowing and as we move into tax season where dollars are tighter, finding value in the wine aisle is ever more important," said Mario Pulido, winemaker for Oak Leaf Vineyards. Oak Leaf Vineyards provides very high quality wine at extremely good prices. Available in five varietals -- Chardonnay, Pinot Grigio/Chardonnay, Merlot, Cabernet Sauvignon and White Zinfandel -- Oak Leaf Vineyards wine looks like wines twice the modest price. The traditional label highlights four seasonal oak trees.

Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that it will enable its customers to evaluate media coverage by the Canadian Public Relations Society (CPRS) measurement standard Media Relations Rating Points (MRP) in the Vocus platform. Vocus is the first public relations software company to incorporate Canada's Media Relations Ratings Points TM (MRP) standard. Using the Vocus platform, Canadian customers can now access and submit their coverage to the MRP system to get clear metrics to evaluate their coverage as defined by MRP.

Today, mom inventor Amy Bergin began offering her innovative Couponizer® coupon organizer for the first time in a major supermarket; select Georgia Publix supermarkets will feature the portable system for organizing, storing, and accessing coupons while you shop. Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States.

The new and one-of-a-kind Couponizer® has won two national awards for product excellence and has been featured in several newspapers and magazines nationwide. Most notably, inventor Amy Bergin was featured in the Buyer Edge section of the Atlanta Journal Constitution New Year's Day 2005 and was featured as one of Atlanta's Enterprising Spirits in Points North Magazine in February 2005. Her product is endorsed by Crown Financial Ministries of Gainesville, GA (http://www.crown.org).

On February 24, 2006, the Frankfurt Stock Exchange began listing depositary receipts of the Ukrainian energy distribution company Dniproenergo. Three days before this, two other Ukrainian blue chips, steel-maker Azovstal and nitric fertilizer producer Dniproazot, were listed on the FSE as well. This was reported by Ekaterina Shumskaya, Project Manager for Emerging Markets at RG Securities AG, who managed the deal.

Ukraine’s leading investment bank, Concorde Capital (www.con-cap.com), mediated the negotiations with the companies, as well as co-developed the documents required for listing.

According to Consumer Reports, there was an average of more than 10,000 claims per day for mishandled luggage in 2005. The airlines struggle to support and control the processes of checked luggage as demands increase in proportion to heightened security restrictions. Many travelers have also reported an increase in claims for items stolen from checked bags.

When planning to reduce carry-on items to expedite the airport screening process, beware that the metal detectors, Closed Circuit TV cameras, x-ray and security used to screen the entrance to the terminal is far more stringent than the security used to monitor the activity of individuals handling the luggage. While waiting in line to present ID for the second time, with shoes and belt on a conveyor, the expensive electronics or jewelry from checked bags may well be on the way to eBay in a brown paper bag.

Vandover, a St. Louis-based career management and relocation transition firm, is proud to announce the launch of its newly enhanced website, www.vandover.com">www.vandover.com. The visitor-friendly site has been designed for quick access to pertinent company information; fresh relocation, recruitment, and retention trends; and a regularly updated knowledge base provided by the industry’s thought leaders.

“We aren’t considering this a re-launch of our site as much as a re-imagining of our corporate web identity,” said Cullen Bunn, Vandover’s vice president of marketing and communication. “Our new site utilizes Web 2.0 philosophies in order to put the latest, most insightful information, tips, and trends into the hands of our clients and partners.”

UK based overseas property developer Select Property has launched West Avenue, a 32 storey luxury Manhattan style complex on one of the last remaining plots on Dubai Marina.

West Avenue is a joint development partnership for Select Property (http://www.selectproperty.com/ ) combined with Dubai based Select Group, and is the seventh tower to be launched by the companies - who have already sold out six off-plan developments on Dubai Marina.

Contemporary in style, West Avenue offers studios, one and two bedroom apartments, along with two bedroom Marina and City Suites and luxury penthouses. All 273 units in the exclusive West Avenue development (http://www.selectproperty.com/invest/dubai/investment-property/west-avenue/ ) have been designed specifically for spacious, open plan living.

The online clothing store Ultimate Hip Hop Gear (UHHG) renews its commitment to giving the new generation nothing but the best in quality hip hop fashion that cannot be found anywhere else. UHHG consolidates in its website, http://www.ultimate-hiphop-gear.com only the top brands in the hip hop clothing industry, making it a one-stop shop for trendy shoppers.

Hip hop culture is easily manifested by the type of clothing expressed by its followers. The culture is mainly homage of the new generation as a way of idolizing hip hop superstars in the music industry like Sean John Combs (or more popularly known as P. Diddy), Beyonce Knowles, and Jay-Z. Their sense of style has become an icon revered by the urban culture. UHHG satiates the growing demand for hip hop fashion by offering its customers a growing supply and a wide choice of only the latest in urban fashions to include not just clothing but also music gear, iced out jewelry, posters, and more.

Today, Ellison Bakery, Inc. announced the introduction of nine varieties of soft, premium cookies that will be sold in grocery stores across the nation.

"Our new cookies have a distinctive, soft, rich, chewy texture, due to their extremely high moisture content," said company co-founder and chairman of the board, William Ellis. "Consumers will also enjoy a fresher cookie experience with our brand, because Ellison Bakery premium cookies will be on the shelf just one third as long as most others on the cookie aisle."

Jrroses.com, a wholesale fresh flower importer is helping churches, schools and other groups raise money with beautiful fresh flowers.

Tired of trying to sell chocolate bars and cookies to the increasing number of people watching calories or in need of a fresh fund raiser idea? Think Fresh Flowers! The perfect in demand product for a Valentines Day, Easter, Mothers Day or any day fund raiser.

Groups stand to make 50%-100% profits selling the different fund raising packages during flower holidays. The recent Valentines Day fund raiser Amber Huff organized for her students was a success and she writes: I wanted to let you know how happy I was with the quality of the roses! This was a fun and profitable fund raiser for my Students Against Destructive Decisions group and many of the other teachers are jealous that they didn't find you first. Thank you so much for providing us with such beautiful roses and all the extras to make the work such a snap". Sincerely, A.J. Huff Madison High School, Middletown, Ohio.

In 1993 Anthony Bowen, at 22 years old, was introduced to a home base business. He had never heard of such a thing, getting paid to sell a product and most of all getting paid while others sell the same products to people. Anthony met people driving the fast cars and where living in the big houses. Professionals such as doctors and lawyers are pursing the “work from home” dream even though they are in high paying positions.

All this hype and hoorah lead him to jump up and down like everyone else. What was not expected was all the hard work involved but such little results. There were meetings all the time, everyone and their mother had a tape on “how to” for you to purchase. Some money was made but not the money he expected, after all he was supposed to be a millionaire and quit his job.

In many industries, turnover and absenteeism are significant sources of unproductive labor cost. Most companies have a desire to reduce turnover and absenteeism but are not equipped to identify the causes or offer tangible solutions. This webinar, hosted by Axsium Group, will present an approach to dramatically reducing turnover and absenteeism through Enterprise Attendance Management.

"Most companies today have very little idea of the cost of employee turnover and unplanned absenteeism", according to Tim Lett, Axsium Group's Managing Partner. "At many of our clients, senior management is shocked to learn that turnover and absenteeism costs them millions of dollars per year. An Enterprise Attendance Management program is a highly effective tool available to combat the avoidable costs associated with employee turnover and absenteeism. By monitoring employee attendance and providing mechanisms to both incent and reward exceptional attendance and discourage and discipline poor attendance, Attendance Management has the potential to deliver significant hard dollar benefits and improve overall employee morale"

PassGo Technologies’ today announced support for the Authenex A-Key OTP Token as part of the Defender range. This brings to eight the number of high quality token devices supported by Defender. This continues the company's goal for delivering a much greater token choice than other strong authentication vendors.

“Business users’ strong authentication requirements are evolving all the time. This new token type will help Defender to meet those needs” said Peter Cooke, Product Manager at PassGo Technologies. “We are planning to support other tokens from the Authenex range in the near future, increasing the choice and functionality still further.”

Wander Wear Inc. (www.wander-wear.com), a parent-run company focused on education and products that prevent children from getting lost, announces practical, informative tips when shopping this holiday season.

As any parent knows, it only takes the few seconds during a stressful holiday mall visit for your child to wander off while you hand the sales clerk your debit card. It is frightening for both parent and child even if it is only for a few minutes. Wander Wear Inc. has developed the following tips garnered from years of research, survey results, and work with police departments and agencies. The tips are easy for parents to keep children safe this busy holiday season:

According to the Report on Business survey, Marriott Hotels & Resorts Canada, which includes the Halifax Marriott Harbourfront Hotel, was named one of the 50 best employers in Canada.

In 2007, Marriott ranked 21st in the top 50, and in 2008, they jumped a spot, ranking 20th. Both years, Marriott has been the highest ranked of the hotel companies that were included in the survey. This Marriott luxury hotel in Halifax, along with all the other Marriotts in the area, have much to be proud of.

"We are extremely proud to be receiving this huge honour," states Kelli Stutt, director of sales at the Halifax Marriott Harbourfront Hotel. "We believe that the more we positively encourage our employees, the greater their satisfaction level becomes, and in the end, we all win. To work for a company where people enjoy what they do and are excited to come to work makes all the difference in the world."

For those in need of a pre-game project that might clear the way for guilt-free viewing of your favorite March Madness teams, consider cleaning the humidifier. Family members will appreciate the reduced static electricity in their hair and replenished skin—and due to their gratitude, they may hold back their complaints about the smell of Vienna sausages wafting through the house on game day. A properly running humidifier can also minimize bacteria and illness.

John Sowden (right), of RepairClinic.com, hosts "The Appliance Repair Show" and helps DIY radio listeners every Sunday morning save money on kitchen and laundry appliance repairs. John McCulloch (left) of WJR Radio in Detroit moderates the show - also available throughout the U.S. on "listen live" at WJR.com.

No specific travel plans this summer? No problem! Beat down summertime boredom by turning your very own backyard into a wonderful getaway oasis with the help of Sam's Club and Debi Lilly, Celebrity Entertaining Expert and owner of A Perfect Event in Chicago.

Turn Your Backyard into the Perfect Summer Getaway with the Help of Sam's Club

"With a few simple (and inexpensive) weather friendly pieces, you can transform your backyard into the perfect summertime relaxation destination." said Debi. "This summer, with more families opting for the staycation (where they have chosen to spend their vacation at home rather than on the road) it is truly easy to provide fun and entertainment at home for the whole family." Debi shares her favorite at-home tips:

The Kidney Cancer Association (KCA), a global voluntary health organization, today announced the agenda for its Survivor & Patient Conference to held in Chicago, July 23 & 24. Invited speakers include:

Patricia Delaney, Food & Drug Administration

Laura Schmidt, M.D., National Cancer Institute

Nicholas Vogelzang, M.D., Nevada Cancer Institute

Mihir Desai, M.D., Cleveland Clinic

Walter Stadler, M.D., University of Illinois Medical Center

Janice Dutcher, M.D., Our Lady of Mercy Cancer Center

Ronald Bukowski, M.D., KCA Medical Board Chair, Cleveland Clinic Foundation

Omegasonics® announces their 2009 trade show schedule. Omegasonics® displays at numerous trade shows serving at a variety of markets, including industrial, power sports and disaster restoration.

Industrial. See Omegasonics® at the Westec Show, booth # 2141 at the Los Angeles Convention Center, March 30 - April 2. Also see us at the Eastec Show, booth # 3252 at the Eastern States Exposition Ground located in West Springfield, MA May 19-21.

Disaster Restoration. Omegasonics® will be at the following disaster restoration trade shows: RIA Spring Show, March 11-13, booth # 605 at the Wyndham Resort Palm Springs. Crawford Contractors Connection, June 10-11, booth # 302 at Caesar's Palace Las Vegas, NV. The ServPro National Convention, July 7-10 at the Marriott Wardman in Washington, DC. The Connections Show, September 9-11 at the Las Vegas Hilton. The Piranha Trade Show, October 21 at the Mesa, AZ Convention Center. RIA Fall Show, October 15-16 in St. Louis, MO.