"Users no longer want just to read content on a website," states Pamela Lund, narrator of the videos and director of production for Einstein Medical. "They want to interact with websites and view rich content. Adding educational video to DocShop.com is our way of offering the education our visitors are looking for in a format they want."
The patient education section of DocShop currently features 51 videos touching upon such topics as cosmetic surgery, bariatric weight loss surgery, laser vision correction, cosmetic dentistry, fertility treatments, and cosmetic dermatology. Each video contains an informative, easy-to-understand summary of the procedures and treatments described on a given page within DocShop. If, after watching the video content, readers desire further information, they can simply read the more detailed descriptions provided on that page.
Throughout 2007, Einstein Medical has been regularly updating the patient education section of DocShop with the latest information about plastic surgery, vision care, cosmetic and restorative dentistry, and other important healthcare topics. The company has vowed to expand their video offerings along similar lines. "Video is a marriage between the Internet and television worlds," claims Lund. "It really is the future of the Internet."
The translation of DocShop's patient education pages into Spanish represents a concerted effort to provide information to a rapidly expanding, but oft-neglected, base of consumers who are interested in elective healthcare. As the number of Spanish speakers seeking cosmetic and restorative treatments continued to grow, the need for a comprehensive online healthcare resource in Spanish became increasingly evident. In response to this, Einstein Medical has added Spanish translations of DocShop's fertility, bariatric surgery, dentistry, and vision care patient education pages. Translations of the site's cosmetic surgery and dermatology sections are currently underway and will be added to the Spanish patient education section as soon as they are completed.
For more than ten years, DocShop has been providing consumers with reliable patient education and direct links to reputable healthcare professionals. Since the release of a newly designed and expanded version of DocShop in late 2006, Einstein Medical has been making continual improvements to the site, with further revisions planned in the months to come. For further information about DocShop, please visit docshop.com or contact Pamela Lund.
Author Information
EINSTEIN USER
Einstein Industries, Inc.
