A.J. Hoge, Director of Effortless English, said, "We wanted to reach a different kind of business English student. Traditionally, business English lessons focus on English for employees. However, we decided to tailor our new lessons to entrepreneurs and freelancers."
A unique feature of the lessons is their dual curriculum. The English lessons are designed around a course in business development. Students learn marketing, positioning, product development, management, financing, and leadership while simultaneously learning business English.
Hoge, who designed the lessons, states, "Of course I wanted to teach English, but I also wanted to teach useful and practical business skills. I decided to teach the business strategies and tactics that I used to build my own successful company. The lessons are therefore designed as a crash course in business development and English."
In addition to their entrepreneurial focus, the lessons also use a unique language teaching technique called "Listen and Answer Stories". Listen & Answer stories are designed to teach grammar and vocabulary in an intuitive, natural way. The teacher asks a series of very easy questions about a central article, and the student answers as fast as possible.
Hoge states, "In fact, I make the questions super-easy for a reason. If the questions were difficult, students would start to think. They would try to translate. I don't want that. I want them to answer instantly and automatically- without any kind of translation. Another thing I do in the stories is repeat these easy questions in many different ways. I do this to get the vocabulary and grammar structures deep into the student's brain."
Success Business English Lessons sell for $37 and are available on the Effortless English website: http://effortlessenglishclub.com/business-english-success
Author Information
Allen Hoge
Effortless English LLC
