Fazal and Horton developed the Involver video marketing platform, allowing companies to easily build and distribute video campaigns to audiences on social networks, like Facebook and MySpace. Involver's technology gives companies the tools to increase customer engagement by having them interact with the video campaign, rather than be passive viewers.
Recent Involver clients include Jamaican sprinter and gold medalist Usain Bolt's Olympic video campaign with Puma, micro-lending site Kiva.org, Reader's Digest and Serena Software. Serena's "GO @#$% YOURSELF!" campaign, produced by viral marketing firm Brief Attention Span, recently won the prestigious 2008 OMMA Online Advertising Award for "Best Integrated Online Campaign" in the business to business category.
"Both of us making the 30 Under 30 is great news for Involver, and we are flattered to be included in the list," says Horton, a seasoned software architect with 25 patents to his name, who started his career working with Hewlett Packard, Sun Microsystems, and Microsoft.
"Our goal is to provide marketers with a powerful tool to reach audiences on social networks with engaging, interactive video campaigns that encourage participation," says Fazal, a three-time entrepreneur with roots in media, marketing and technology. Rahim's entrepreneurial experience dates back to high school when he negotiated the sale of his web-hosting company while taking his final exams.
About Involver:
Involver is the starting point for any marketer planning to create a video campaign for social networks. Involver's video campaign platform lets companies build, launch, promote, manage and monitor video campaigns that reach millions of social networking users. The platform's rich set of video plug-ins increase engagement, promote sharing, and enable viral distribution.
Useful Links:
Involver Home Page
Involver Registration Page
Inc. Magazine's 30 Under 30
Author Information
Jim Schaff
Involver
